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Smart Tools to Get Into in 2013
Here’s a little known secret to retaining your profits: stop spending on things you don’t need to pay for! I hope I got your attention with that quick line. It’s true you see – the best things in...
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Yes You Can! Make Your Customers Work For You
Contrary to the adage customer is king, where business owners like us twists ourselves into a pretzel to cater to the client’s whim, there are rare but real instances when we can actually make...
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Crash Course on Location-Based Social Marketing
This quick blog is a followup to my last entry where I tackled the topic of sales referrals. I’ve covered the topic of location-based web tools in some of my earlier posts and I’d like to do somewhat...
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Affordable (Even Free) Research Tools to Help with Business Decisions
December is my favorite time of year to open a file on my desk labelled “Future”. We all have it in some form or shape, that stack of ideas, a list of action items, sheafs of clippings from magazines...
View ArticleThoughts About the Future and Google Zeitgeist
When preparing to welcome the New Year, even as we look beyond and try to imagine what the future will bring, one cannot help but do the opposite too, that is, look back at the past for clues. If like...
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Bidding 2012 Well!
That was a whirlwind year wasn’t it? Part of the start of every month-end for me is to plan for just the right topic that matters to my readers. I make sure it’s not a topic that’s too technical,...
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Foster Salesmanship in your Team
Today’s blog is a little departure from my usual ramblings on online marketing. I’m devoting this post instead on the topic of human capital, that is, the people that make up your business. We all...
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Meet Alicia Friedmann, Bliss Drive Satisfied Customer
Today I’d like for you to meet Alicia Friedmann, an owner of a rather traditional business over at Long Beach. Her interior design business needed a boost of new customers coming from the location of...
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Pay Per Click – Is It Right For You?
In this blog I would like to take up the subject of PPC (Pay-Per-Click) Ads. I’ve written about this topic in posts of previous years and I feel like the newer audience of this blog will benefit by...
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Small Business Owner’s Introduction to Online Reputation Management
I know what you are thinking – Online Reputation Management (ORP)? Yet another foreign concept you need to learn in this fast moving world where business and the Internet is increasingly done in...
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